Hire your first AI worker this week.
appsg.ai is the private AI workforce and automation platform for Singapore businesses. Give a worker a job title and your own documents, put it on WhatsApp, email and web chat, and it answers with sources. Put it on a schedule or a trigger and it starts the work itself. Anything sensitive waits for your sign-off.
Private means what it says: what you upload answers your questions and nothing else, and none of it is ever used to train an AI model.
From S$289 a month, inclusive of 9% GST. 7 days free, no setup fee. Cancel before the trial ends and pay nothing.
One team. Some of them are people.
Three jobs your team is doing that no one applied for.
In most Singapore SMEs the same three leaks show up. None of them need another headcount requisition to fix.
Answering the same forty questions
Lead times, prices, opening hours, warranty terms. Answers that already exist in a document somebody has to find and retype, dozens of times a week.
Covering the eleven o'clock shift
Your customers message when they are free, not when you are open. By morning the faster supplier has already replied and the job is gone.
Chasing the follow-ups
A quote sent on Monday, no chase on Thursday. The pipeline does not leak at the pitch, it leaks in the silence afterwards.
The same four things you would do for a new joiner.
No integration project and no data science team. Four steps, all done from a browser, all reversible.
Write the job description
Start from a ready-written role, then set the job title, the tone, and the things this worker must never do. It reads like a brief because that is what it is.
Train it on what you know
Upload PDFs, Word files, spreadsheets and decks, or point it at pages on your website. It answers from those and shows the source on every reply.
Hand over the logins
Grant the channels and systems this role needs: the mailbox, the WhatsApp number, the website chat, the calendar, the CRM. Nothing else is reachable.
Set what needs sign-off
Decide which actions cannot happen without a person pressing send. Quotes, campaigns, public posts, anything touching money. Everything else it just gets on with.
Rather not do it alone? Every plan includes a complimentary session with our team, about 60 minutes, walking you through all four steps on your own workspace. You can book it during the free trial. Read the onboarding guide
13 jobs, already written.
Each role arrives with its brief, its tone and its refusals in place. Take one as it is, adjust it, or write your own from a blank job description.
It answers from your documents, and stops at the line you drew.
This is a front desk worker on a WhatsApp Business number. It answered from the price list and the installation procedure, and it showed which ones. Then it drafted a quote, which is on the sign-off list, so it is waiting rather than sending.
That pause is the difference between a worker and a chatbot. You decide where it goes.
Put them where your customers already message you.
One inbox behind all of it. Your team sees every thread, takes over mid-conversation whenever they want, and the worker picks up again after.
Your own business number, or the platform gateway. Replies, media and broadcasts to your consented list.
Connect Gmail or any IMAP and SMTP mailbox. The worker reads the thread, drafts or replies, and keeps the history.
One line of script puts a worker on your site, styled to your brand, capturing the lead as it answers.
For teams and communities that run on Telegram rather than email.
Call your own systems, fire on an event, or let another system talk to your workers directly.
The rest of the back office, on the same payroll.
Switch on what you need as you grow. Which suites your workspace gets is set by your plan, so nothing is bolted on later.
Sales CRM
Leads, quotes and follow-ups tracked in one place, with a worker chasing the ones your team has not got to.
Schedule and bookings
Workers check real availability, book the slot and send the calendar invite, with ICS sync back to your calendar.
Campaigns
Branded email and WhatsApp campaigns with consent, unsubscribe and preference handling built in.
Social
Schedule posts across your accounts and let a worker draft the replies to comments for sign-off.
HR Onboarding Studio
For the people you hire, not the AI ones. Their induction, automated: your material becomes presenter-led video modules with a quiz, assigned to a person or a whole team. See how it works
Command Center
A live board of what your workers are doing right now, with a voice assistant for the questions you would rather ask out loud.
Your new hire's first week, without your HR manager repeating it.
Most of an induction is identical every single time: the safety brief, the systems, the leave policy, who to ask about what. Your HR or onboarding manager delivers it again for every joiner, and the quality drifts with how busy that week is.
The HR Onboarding Studio automates it. It turns the induction material you already have into presenter-led video modules, gives each joiner a private link, and puts an AI worker beside the video to answer the questions they would otherwise queue up to ask.
Who do you report a near miss to first?
Your team lead The safety officer on duty HR, by emailYour material, turned into modules
Paste the induction deck or point at the documents. It comes back as modules with narration, the takeaways for each one, and a quiz written from the content.
Fronted by a real face
Create a presenter from a photo of an actual manager, with the consent attestation recorded, so the induction is delivered by someone the joiner will meet in the corridor.
A quiz, so completion means something
Multiple choice after each module. You get evidence the person understood the safety brief, not just a tick saying the video was open in a tab.
An AI worker on standby
Grounded in your handbook, answering only from what you have actually written. On the joiner's link it can read and answer, nothing else, so it can never act or spend on their behalf.
You can see who is stuck
Invited, started, completed, last seen, and the due date, per person. The chase becomes a glance instead of a spreadsheet and a reminder email.
Assign it to a team, not a list
Point a programme at a team and everyone in it is enrolled, including the people who join next month. Nobody has to remember to add the new starter.
That is a real module, rendered by the studio from a page of induction notes. Nobody filmed anything.
Onboarding is the cheapest retention you will ever buy. A joiner who knows how things work in week one is a joiner who is still there in month six. Included on Enterprise. Video renders draw from your plan's own allowance and are approved before anything is spent.
What the repeatable half of the inbox costs you in wages.
Move the sliders to your own numbers, including what the person answering actually costs you. The estimate counts only the repeatable share and subtracts the plan price before it shows you anything.
Assumes 22 working days a month and that an AI worker takes over 60 percent of routine enquiries. Your own result depends on how much of your knowledge is written down. The hourly figure is yours, so nothing here rests on an industry average we made up.
Nobody goes straight to autonomous.
A worker that can send, quote, post and book is only useful if you can prove what it did and stop what it should not do. Every worker moves through three states, and you decide when it is promoted.
Under the API terms we access them on, nothing you send is used to train the providers' models. It is in the DPA, not a policy page.
Your documents first, with the source shown on the reply.
Choose the actions that always need a person to press send.
Every action, approval and change recorded and searchable.
Public access, correction and erasure requests, handled as a workflow.
Optional disclosure on outbound replies, in your own words.
Each one has a monthly ceiling, and the workspace has a harder one above it.
Up to three frontier models in sequence, so one provider outage is not your outage.
Per-user permissions, plus teams and divisions for larger rollouts.
A full roster costs less than one part-time hire.
All prices in SGD, inclusive of 9% GST. Every plan starts with a 7-day free trial.
Starter
For solo operators hiring their first AI worker.
per month, incl. 9% GST per month, billed yearly, save 17%
Start free trial- About 100 customer conversations a month2,000 credits
- Headcount: up to 2 AI workersAny of the 13 ready-made roles, or ones you write yourself
- 1 human seat
- Trained on up to 100 documents
- 1 frontier AI model
- Community support
- Included suites
- Command Center
- Public web research
- Image generation
- Everything set up from a browser
Business
For teams running a full customer-facing roster.
per month, incl. 9% GST per month, billed yearly, save 17%
Start free trial- About 500 customer conversations a month10,000 credits
- Headcount: up to 10 AI workersAny of the 13 ready-made roles, or ones you write yourself
- 5 human seats
- Trained on up to 500 documents
- 3 frontier AI models, with automatic failover
- Every reply cross-checked across all models
- Business support
- Everything in Starter, plus
- 5x the headcount, 5x the capacity
- Sales CRM suite
- Schedule suite
- Email campaigns
- WhatsApp broadcast
- Social suite
- Canva integration
Enterprise
For organisations staffing several departments under one roster.
per month, incl. 9% GST per month, billed yearly, save 17%
Start free trial- About 1,700 customer conversations a month35,000 credits
- Headcount: up to 25 AI workersAny of the 13 ready-made roles, or ones you write yourself
- 12 human seats
- Trained on up to 1,200 documents
- 3 frontier AI models, with automatic failover
- Every reply cross-checked across all models
- Priority support
- Everything in Starter, plus
- 12.5x the headcount, 17.5x the capacity
- Sales CRM suite
- Schedule suite
- Email campaigns
- WhatsApp broadcast
- Social suite
- HR Onboarding Studio
- Video generation
- Canva integration
Custom build
Bespoke deployment with custom integrations, white-label, on-prem options.
What people ask before they hire one.
How long before a worker is actually doing something?
The same afternoon. Upload one price list or FAQ document, pick a role, and it answers from that document within minutes. The trial is 7 days, which is deliberately longer than you need.
Do I have to let it loose on customers straight away?
No. Every worker starts in training, answering only to you. You promote it to supervised when you are ready, which puts it on your channels with named actions held for a human to sign off. Autonomous is a decision you make later, or never.
What stops it from making something up?
It answers from your documents first and shows which one it used. When the answer is not there it says so and hands over rather than guessing. You can also require sign-off on anything that quotes, sends, books or posts.
Where does our data go?
Your documents and conversations stay in your own workspace. AI processing runs through vetted sub-processors covered by our data processing addendum, on terms that forbid training on your content. The full list is in the DPA.
Does it work on WhatsApp?
Yes, and that is where most of our customers put their first worker. WhatsApp, email and website chat land in one inbox, and your team can take over any conversation mid-thread.
What happens when the free trial ends?
Cancel any time before it ends and you pay nothing. If you continue, we bill the plan you picked and issue a GST invoice automatically.
Can we change the headcount later?
Yes. Move up or down at any time. Headcount, seats and suites follow the new plan immediately, and billing is adjusted from the change.
Put one worker on one channel this week.
Upload a single document, connect one inbox, and read what it answers. That is the whole trial.
From S$289 a month, 7 days free. Cancel before the trial ends and pay nothing.